How do the tools work?
Calculations and filtering take place in your browser. Form entries, results and selections are saved separately for each tool in this tab’s session storage. They remain available when switching PL / EN, moving between tools and refreshing, until the tab is closed. Clear and reset-example buttons reset the current tool’s data. Form values are not placed in the address. The site also uses the analytics integrations described below.
Privacy
The site uses Microsoft Clarity and iPresso JS API to analyse visits and interactions. These integrations may send technical and usage data to those services and use cookies according to their configuration. Clarity supports interaction analysis, heatmaps and session recordings; tool forms and assessment and ROI results are marked for masking in Clarity. Do not enter personal or confidential information. The Exo font and logo are served from this site. Downloaded reports contain the data and results you selected. General industry and business-model codes are passed between tools in the address fragment (#).
The hosting provider may process standard technical request data, such as IP addresses, according to the site operator's configuration. If you follow a link to the iPresso website, that website's policies apply.
Results and limitations
The assessment is educational and does not certify legal compliance or suitability of a particular product. The calculator presents a scenario based on your assumptions. The calendar contains selected campaign occasions, rather than a complete list of events.
How can I use my result?
Save your result, identify an area to improve and compare your assumptions with actual pilot results. Download assessment and ROI reports as text files, and your calendar plan as iCalendar, TXT or CSV.
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